Privacy Policy

Last updated: 9 September 2025

This Privacy Policy explains how Power Steering Rack Direct Ltd (“we”, “us”, “our”) collects and uses your personal data. We act as the data controller under the UK GDPR and the Data Protection Act 2018. If anything here is unclear, please contact us using the details below.

1) Who we are & how to contact us

• Controller: Power Steering Rack Direct Ltd
• Website: https://powersteeringrackdirect.com
• Email: [email protected]
• Phone: (+44) 07456 373490
• Address: 5 Barretts Road, Dunton Green, Sevenoaks, Kent, TN13 2UN

2) What data we collect

• Identity & contact data: name, email, phone, addresses.
• Vehicle data: VIN/chassis, registration, make/model.
• Order data: products ordered, order notes, delivery info.
• Payment data: processed securely via providers (we do not store card details).
• Support data: messages, photos, fault codes for diagnosis.
• Technical data: IP address, browser/device info, cookies/analytics.
• Marketing preferences: opt-in choices and communication history.

3) Why we use your data

• To process orders & provide service (Contract).
• To respond to enquiries & provide support (Legitimate interests).
• To meet legal/tax duties (Legal obligation).
• To send optional updates/marketing (Consent).
• To improve our site & services (Legitimate interests).

4) Sharing your data

We do not sell your data. We only share it with:

• Payment processors for secure payments.
• Couriers & logistics for deliveries.
• IT, hosting, CRM, and analytics providers.
• Professional advisers and authorities where legally required.

5) International transfers

Some partners may be outside the UK. Where data is transferred internationally, we use approved safeguards (UK Addendum/IDTA) to protect your data.

6) Data retention

• Orders & invoices: kept 6 years (UK tax rules).
• Warranty/technical records: kept for warranty period + reasonable time.
• Enquiries without purchase: up to 24 months.
• Marketing data: kept until you opt out or withdraw consent.

7) Your rights

You have the right to:

• Access your data.
• Correct inaccurate data.
• Request deletion (where applicable).
• Restrict or object to processing.
• Request portability of data you provided.
• Withdraw consent for marketing at any time.

8) Cookies & analytics

We use necessary cookies for site functionality and may use analytics cookies to improve performance. You can control cookies in your browser settings.

9) Children

We do not knowingly collect data from children or provide services to them.

10) Security

We use appropriate technical and organisational measures to protect your personal data, including encryption in transit, access controls, and supplier reviews.

11) Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint.

12) Changes

We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last updated” date.

Contact (privacy):
Power Steering Rack Direct Ltd
5 Barretts Road, Dunton Green, Sevenoaks, Kent, TN13 2UN
Email: [email protected]
Phone: (+44) 07456 373490
Website: https://powersteeringrackdirect.com